@dc42 The new LCD arrived today and the pins on the new board were in the above orientation when I tested it with the meter, I plugged it in and it works perfectly
I think the old one was an MKS one from Ailexpress and as you suspected the pins were rotated.
It might be worth adding a warning on the wiki ensure others don't have the same issues (But in my case no long term damage was done)
Thanks again for the support in solving the issue